Last weekend’s London Super Trunk Show 2024 was a spectacle of craftsmanship
The show drawing over 1,300 enthusiasts from around the globe. Hosted at the prestigious Showcase.co venue on 12 South Regent Street, the event showcased an array of men’s shoes and menswear brands, alongside thrilling contests that honored the artistry of shoemaking, shoe shining, and shoe patina.
Organized by a dynamic team comprising Jesper Ingevaldsson of Shoegazing, Justin FitzPatrick of The Shoe Snob blog, and Kirby Allison of the eponymous webshop and YouTube channel, the event transcended mere commerce, evolving into a vibrant meeting ground for shoe aficionados and industry insiders alike.
The day kicked off with the World Championships of Shoe Patina, a riveting display of artistry where three talented artists transformed undyed crust leather shoes into exquisite works of art using dyes, creams, and waxes. Morgane Lévêque from France emerged victorious, showcasing her mastery of intricate techniques and securing the coveted title.
In parallel, the World Championships of Shoe Shining witnessed a fierce competition among professionals tasked with achieving the perfect shine on a factory-new pair of Bridlen shoes using Saphir Medaille d’Or waxes. Nishigami Yoshihiro from Japan clinched the championship with his impeccable high-shine finish, leaving spectators in awe.
The exhibition floor buzzed with activity as renowned brands and emerging talents alike showcased their finest creations. Platinum Sponsors Saphir and Bridlen provided essential support for the contests and offered valuable insights into shoe care and craftsmanship.
Bridlen, an Indian shoe manufacturer, impressed attendees with its range of styles and meticulous craftsmanship, solidifying its position in the upper entry-level/mid-range segment. Their innovative Goodyear welting directly to a thick leather insole garnered particular acclaim.
Silver exhibitors, including the esteemed shirtmaker 100 Hands and the Indian shoemaker Blk Brd, added further diversity to the event, showcasing handmade shirts and hand-welted shoes of exceptional quality.
The London Super Trunk Show 2024 also featured a curated selection of vintage shoes from Hornets, a luxury men’s vintage store, and a showcase of premium sock manufacturer Bresciani’s finest offerings.
The event culminated with the World Championships of Shoemaking, where 25 masterfully crafted full-strap loafers competed for top honors. Ken Hishinuma from Japan emerged as the victor, showcasing unparalleled skill and creativity.
As the day drew to a close, attendees departed with newfound appreciation for the artistry and craftsmanship that define the world of men’s footwear. The organizers expressed their gratitude to all who attended and looked forward to welcoming them back next year for another unforgettable celebration of shoemaking excellence.
With the resounding success of the London Super Trunk Show 2024, anticipation builds for the upcoming New York Super Trunk Show in October and the return of the London event next May. Until then, enthusiasts can relive the excitement through live stream videos capturing the essence of this remarkable event.
As the curtains closed on the London Super Trunk Show 2024, attendees departed with memories of a day filled with passion, creativity, and camaraderie. The event not only celebrated the artistry of shoemaking but also fostered connections among enthusiasts and industry professionals from around the world. With record-breaking attendance and unparalleled craftsmanship on display, the Super Trunk Show solidified its position as a premier destination for aficionados of men’s footwear. As plans for future editions take shape, organizers express their gratitude to all who contributed to its success and eagerly anticipate another year of innovation, inspiration, and unparalleled elegance.
Looking ahead, the Super Trunk Show organizers are already gearing up for the next edition, promising even more excitement and surprises. With the upcoming New York Super Trunk Show and the return of the London event next May, enthusiasts can anticipate another immersive experience celebrating the craftsmanship and artistry of shoemaking. Mark your calendars and join us for another unforgettable celebration of fine footwear!
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