In the dynamic landscape of plus-size fashion, Simply Be emerges as a formidable force, poised to revolutionize the industry. Originating from the U.K. in 1999, Simply Be is now setting its sights on the U.S. market with a bold global rebrand, aiming to redefine the shopping experience for curvy women.
Revolutionizing Plus-Size Shopping
Acknowledging the need for change, Simply Be is discarding the outdated notion of “token” curve models and embracing the diversity of real women. Led by seasoned industry expert Rich Storer, the brand’s Vice President of Marketing, Simply Be is committed to amplifying the voices of young adult women, catering to their unique fashion needs with U.S.-exclusive collections and captivating campaigns.
Central to Simply Be’s rebrand is its celebration of size inclusivity through innovative imagery featuring relatable curve models. The brand’s emphasis on aspirational plus-size representation challenges conventional beauty standards, demonstrating the allure and versatility of curve sizing.
However, Simply Be’s mission extends beyond aesthetics; it’s about empowering women through fashion. Storer emphasizes the brand’s commitment to providing a seamless shopping experience, recognizing the discomfort many plus-size women face. With a user-friendly website redesign and personalized styling recommendations, Simply Be aims to make shopping enjoyable and stress-free.
Moreover, Simply Be is breaking new ground with its nationwide pop-up shops, fostering inclusive environments where women of all sizes can explore and embrace their personal style. By offering digital shopping and expert assistance, the brand ensures a safe and comfortable experience for every shopper.
Driving this transformative vision is Storer’s ambition to create a league of “curve supers,” epitomizing the shift towards a more inclusive definition of beauty. With promising talents like Natalie Nootenboom and Sarina Nowak leading its global campaigns, Simply Be is reshaping perceptions of supermodels and challenging industry norms.
Ultimately, Simply Be’s rebrand represents a bold step towards a more inclusive and empowering fashion future. By championing diversity and embracing the confidence of all women, the brand transcends mere clothing to become a beacon of empowerment in the fashion industry.
Experience the transformative journey of Simply Be and explore its exclusive U.S. collections at SimplyBe.com. Join the movement and celebrate the beauty of all sizes with Simply Be.
As Simply Be continues to redefine the fashion landscape, its commitment to empowering women remains unwavering. With every campaign, every pop-up shop, and every personalized shopping experience, the brand reaffirms its dedication to inclusivity and diversity.
Looking ahead, Simply Be aims to amplify its impact, reaching more women and inspiring them to embrace their individuality with confidence. Through innovative initiatives and strategic partnerships, the brand seeks to challenge industry standards and pave the way for a more inclusive future.
Moreover, Simply Be recognizes that true empowerment extends beyond the realm of fashion. By championing body positivity and self-expression, the brand fosters a community where women feel seen, heard, and celebrated for who they are.
As Rich Storer envisions a world where every woman feels empowered in her own skin, Simply Be remains steadfast in its mission to revolutionize the way we perceive beauty and style. With each new collection and every step forward, the brand reaffirms its commitment to making fashion a force for positive change.
Simply Be is inclusive, but it’s not shying away from the fact that it’s still trying to be a fashion-driven brand. Join Simply Be on this transformative journey and discover a world where every woman is celebrated, every body is embraced, and every voice is heard. Together, we can redefine the meaning of beauty and create a future where fashion is truly inclusive for all.
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