Swimsuits For All, in collaboration with renowned plus-size advocate and fashion influencer Gabi Fresh, has just launched a Resort 2020 campaign that promises to leave a lasting impression.
Gabi Fresh’s Latest Campaign
The campaign, masterminded by designer Gabi Gregg, features two remarkable models: Veronica Pome’e, the groundbreaking Polynesian swimsuit model who made history in Sports Illustrated, and the late Mama Cax, an iconic fashion figure and activist.
Mama Cax’s untimely passing less than two months ago left behind a legacy marked by resilience and empowerment. Throughout her career, she shattered stereotypes and defied industry norms, gracing prestigious runways and international campaigns with her distinctive style, including a memorable appearance on the cover of Teen Vogue in 2018. It’s poignant that one of her final projects celebrates diversity, inclusivity, and female empowerment.
Reflecting on Mama Cax’s impact, Gabi Fresh recalls their first meeting on set. “I celebrated her all the time,” she says. “The fact that she got to be cast in my campaign was so exciting — it was the first time we actually were able to really connect in person and spend time with each other.”
Veronica Pome’e, another trailblazer featured in the campaign, embodies the same spirit of authenticity and boundary-breaking. According to Gregg, Pome’e’s advocacy aligns perfectly with Mama Cax’s and her own commitment to embracing individuality and breaking barriers.
The campaign, set against the backdrop of the Joshua Tree desert in California, captures the essence of empowerment and self-expression. Against a safari-themed backdrop, Gabi Fresh, Veronica Pome’e, and Mama Cax showcase the vibrant animal prints and flattering silhouettes from the size-inclusive collection. Their personalities shine through as they pose confidently on rocks and vintage tourist Jeeps.
One unforgettable moment from the shoot epitomizes Mama Cax’s indomitable spirit. “One of my favorite moments from the shoot was when Mama Cax literally lifted herself off of a rock using nothing but her signature crutch,” reminisces Gabi Fresh. Despite losing her leg to cancer at the age of 14, Mama Cax remained undeterred, inspiring countless individuals with her resilience and grace.
The campaign not only showcases stunning swimwear but also embodies a powerful message of diversity and inclusivity. For Gabi Fresh, celebrating women’s bodies and showcasing diversity is integral to her brand’s ethos. This campaign exemplifies that commitment, serving as a poignant tribute to Mama Cax’s enduring legacy.
As Gabi Fresh aptly states, “Her name, face, brand, and life live on through the work that she’s done.” This collection stands as a testament to Mama Cax’s influence and serves as another milestone in keeping her spirit alive.
Experience the Swimsuits For All x Gabi Fresh Resort 2020 campaign in its entirety, featuring Gabi Gregg, Veronica Pome’e, and the late Mama Cax, by clicking through the slideshow ahead.
Through their collaboration, Gabi Fresh, Veronica Pome’e, and Mama Cax have not only showcased stunning swimwear but also embodied the ideals of diversity and inclusivity. Their collective presence sends a powerful message to the fashion world and beyond, challenging norms and celebrating the beauty of individuality.
As viewers scroll through the campaign, they are reminded of Mama Cax’s remarkable journey and the impact she continues to have on the industry. Her name may no longer grace the headlines, but her influence endures, inspiring future generations to embrace their uniqueness and stand tall in the face of adversity.
In honoring Mama Cax’s memory, the Swimsuits For All x Gabi Fresh campaign becomes more than just a fashion statement; it becomes a tribute to a remarkable woman whose spirit will forever shape the landscape of fashion and beyond.
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