What is Big Size Clothing? It refers to garments designed for individuals larger than standard sizes. Big size clothing not only provides comfort and confidence to wearers but also represents a burgeoning fashion trend globally.
Big Size Clothing: A Growing Fashion Trend
Big size clothing is gradually becoming integral to the fashion industry, offering promising business opportunities for Vietnamese manufacturers. Especially, the market for exported big size clothing on platforms like Amazon is garnering attention from many enterprises. Let’s delve into it with AGlobal!
1. The Trend of Big Size Fashion
Big size clothing is no longer unfamiliar, as per GlobalData’s research, the global big size clothing market is projected to reach $62 billion by 2023, a 6% increase from 2019. Factors contributing to this growth include shifts in consumer perceptions and attitudes.
Today, big size clothing is seen not as a symbol of insecurity or ugliness but as a distinct fashion statement, reflecting the personality and aesthetic taste of the wearer. Additionally, the diversity in big size clothing styles, colors, patterns, and materials attracts a wide range of customers, suitable for various occasions and settings.
2. The Market and Business Opportunities of Exported Big Size Clothing on Amazon
2.1. Big Size Clothing Market
Among global big size clothing consumer markets, the U.S. stands out as one of the largest and most potential markets. According to Statista, the revenue of the big size clothing market in the U.S. is expected to reach $32.9 billion by 2023, accounting for over 50% of global revenue.
The prevalence of obesity contributes significantly to the robust growth of the big size clothing market in the U.S. According to the Centers for Disease Control and Prevention, around 42.4% of U.S. adults and 18.5% of children were obese in 2018, posing serious health issues but also opportunities for big size clothing manufacturers.
Not only the U.S. but also other markets like Europe and the Asia-Pacific region exhibit high demand for big size clothing. According to Technavio, the European big size clothing market is expected to grow with a CAGR of 4.77% during 2019-2023.
Amazon, being one of the largest and most popular e-commerce platforms globally, with over 300 million active users and over 150 million Prime users worldwide.
Amazon provides sellers with a vast customer base and supporting services like Amazon FBA (Fulfillment by Amazon), Amazon Advertising, Amazon Brand Registry, etc. For Vietnamese big size clothing manufacturers, Amazon offers a golden opportunity to expand market share and increase revenue.
However, for successful export of big size clothing on Amazon, Vietnamese manufacturers need to grasp customer trends and preferences, create quality and unique products, and develop effective branding and business strategies.
3. Benefits of Exporting Big Size Clothing
Exporting big size clothing brings various benefits to Vietnamese manufacturers, including:
– Increased Revenue and Market Expansion: Big size clothing is a potential and unsaturated market. Vietnamese manufacturers can leverage advantages such as low production costs, abundant raw materials, skilled labor, and competitiveness to attract and retain a large customer base.
– Enhanced Product Quality and Brand Reputation: A strong brand relies not only on business scale but also on product quality. Producing high-quality, well-fitting, and comfortable big size clothing leaves a positive impression on customers, building brand credibility through quality commitment and customer respect.
– Meeting Customer Needs and Satisfaction: Big size clothing is not just a fashion item but also a symbol of respect and care for customers. This market segment has long struggled to find suitable designs that make wearers feel confident and comfortable. Exporting high-quality and diverse big size clothing addresses this issue, meeting the needs of a significant market segment. Customer satisfaction fosters trust and loyalty, aiding brand development and market sustainability.
4. Building Brand and Business Strategy
For successful export of big size clothing, it’s essential to not only have quality and unique products but also a strong brand and effective business strategy. Here are some steps to build a brand and business strategy for exporting big size clothing:
– Understanding and Analyzing Customer Needs: Understanding customer needs is a crucial first step in building an effective business strategy. This includes identifying target customers, their needs, and expectations from your products. Analyzing data from sources such as surveys, customer feedback, and market research helps understand desires, tastes, and issues customers face, shaping suitable products and brand messages.
– Creating Unique and Quality Products: To compete in the big size clothing market, you need to create products with unique features and high quality. This may include designing different styles, patterns, and materials to attract customer attention. Additionally, ensuring that your products meet quality, durability, and comfort standards helps build trust and satisfaction among customers.
– Establishing Good Relationships with Partners and Suppliers: Relationships with partners and suppliers are crucial in the production and supply process. Establishing good relationships ensures reliable supply sources and quality raw materials. Effective collaboration among supply chain components saves time, resources, and ensures production flexibility.
– Developing and Maintaining Brand Image on Various Media Channels: Building and maintaining a consistent brand image across media channels are crucial for recognition and trust from customers. This includes creating a unified logo, color scheme, writing style, and brand imagery. Using social media, websites, blogs, and other mediums to connect with customers, convey brand values, and foster interaction.
– Continuous Evaluation and Improvement of Business Strategy: The rapidly changing market demands continuous evaluation and improvement of business strategies. Monitoring business performance, customer feedback, and tracking new trends helps identify strengths and weaknesses of the current strategy and make necessary adjustments to ensure flexibility and accurate market reflection.
Conclusion
The exported big size clothing market presents a golden opportunity for Vietnamese manufacturers. By leveraging fashion trends and tapping into platforms like Amazon, businesses can increase revenue, build brands, and meet diverse international customer needs. The key lies in maintaining product quality and continuously improving business strategies to keep up with market trends and differentiate in the fashion industry.
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